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About Us


How it began

In 1993 from a small city of Kanpur, founder late Mr Shahid Aslam started with simple production of horse rugs from canvas fabric.  His passion for his work and the exceptional quality of those products soon created a name for himself. He gradually began his company with the name eastern exports. Due to high demand and growth, eastern increased the production capacity from manual production, and several facilities for producing clothing and various equestrian products for riders and horse were established.


Eastern is committed to building a different breed of company, one that reflects our core values as a team and those of our customers. Our company values have shaped our success since 1993 – a commitment to innovation, quality, teamwork and respect.

We believe our values and quality are what set us apart and have helped build eastern into the one of the top Equestrian manufacturing company in India, instead we are the first company who started making horse rugs in Kanpur. Product quality is non-negotiable, and so is our collaborative team.


In 2000, our company started another wing for pet products, we decided to embark on designing our own product range… something special, strong, durable and completely new to the market. We let things take the time they need, because we want the product to be the best in quality.

Since the foundation our team is working hard to bring new innovative products to equine and pet world and have created a wide network around the world to help convert your imagination into an actual creation.


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